🍵 Exquisite Origins

Karinocha matcha is crafted in Hangzhou City, Zhejiang Province, a storied region in China’s lush tea belt—renowned as the cradle of some of the world’s most celebrated teas. With a climate and terroir remarkably similar to Japan’s best matcha‑producing zones, Zhejiang has quietly become the world’s largest producer of premium matcha powder, combining tradition with innovation to deliver exceptional taste and quality.

While Japan popularized matcha globally, the roots of powdered green tea trace back centuries earlier to Chinese monasteries. Today, Zhejiang’s modern matcha revival continues this legacy with precision and care.

Today, Zhejiang’s matcha artisans are quietly reshaping global expectations—offering a level of quality that reflects centuries of wisdom, enhanced by innovation. For those who value purity, taste, and craftsmanship, Karinocha represents a matcha worth discovering.

🪴 Spring Harvest, Shade‑Grown Excellence

Only the first‑flush leaves from early spring are used—delicately shade‑grown for up to 20 days to elevate their chlorophyll and L‑theanine content. This traditional cultivation method, refined in both Japan and China, produces matcha that’s rich in natural sweetness, brilliant in colour, and supremely smooth in taste.

⚙️ Stone‑Grinding & Cold-Packed Freshness

Our leaves are stone‑milled slowly at low temperatures to preserve their nutrients and aroma. Once ground, the matcha is immediately refrigerated and sealed—ensuring that every sip retains its vibrant freshness and creamy, umami-rich finish. This attention to quality mirrors the most respected practices in the world of fine matcha.

🌱 Certified Organic & Pure

Karinocha matcha is certified by USDA, EU Organic, and BRC Global Standards. Free from colorants, preservatives, or fillers—it’s 100% pure tea leaf. The result? A clean, vibrant green powder packed with antioxidants and traditionally smooth flavour.